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The history of bathing suits is the story of brave women
Although it is quite difficult for historians and fashion specialists to say when the first bathing suits appeared, it is known that from the very beginning this garment had to go through a lot, so that modern women could feel at ease on the beaches, lakes or swimming pools. It would not have happened without courageous ladies who decided to oppose the trends and social traditions prevailing at that time. Women demanded their rights not only in the political but also in public space. The growing popularity of relaxing by the water required designers to create an outfit that would be both useful and modest at the same time. After all, the most important thing was that women's clothes should not offend other sunbathers.
The first one-piece costumes appeared that looked more like gowns than the currently known costumes. They were uncomfortable, hard to swim in and covered all female charms. At that time, the first heroines appeared who decided to break with embarrassing traditions. One of them was swimmer Annette Kellerman, who showed up on the beach in a sports swimsuit, which led to her arrest. It was 1907.
One-piece, two-piece and bikini swimwear - what was it really like?
Let's move to 1915. In a small sewing workshop in Jantzen, the first wool outfits were sewn (this company also coined the term "bathing suit"), which more and more resembled our modern beachwear. Still, the lower part had legs, the length of which had to be long enough not to offend other sunbathers. It happened that women resting on the beaches had to undergo the control of the length of the legs from their clothes. This was dealt with by policemen who did not mind punishing unruly women with fines.
Soon after the First World War, women began to impose new trends, opposing even more morals. They exposed thighs and shoulders, they also started to sunbathe, the fashion for a tan appeared exactly in the 20s. One of the famous women who decided to show that going to the beach is "trendy" was Coco Chanel herself.
About 10 years later, latex appeared and was used in beach fashion. Thanks to him, the outfits became close to the body, which emphasized the feminine shapes. The next step was a bra sewn into the costume, which emphasized and supported the bust. Bikini appeared in the 40s. Its fathers were two independent designers Jacques Heim and Louis Réard. The first woman to advertise a bikini was Micheline Bernardini in 1946, but the real popularizer of this outfit was the beautiful Brigitte Bardot. It is worth adding that the name of the costume comes from the atoll in the Marshall Islands archipelago. This is how we come to the 50s, 60s and the real revolution.
Swimwear - they have become part of pop culture
If not for the brave women mentioned above, beach fashion could look different than it is today. However, from the 60s to the present day, many other women appeared, who have become icons of pop culture precisely because they appeared in a bathing suit. Perhaps the most recognizable is Ursula Andres, who in 1962 in the James Bond film "Dr. Well ”appeared in the iconic white bikini straight out of the sea foam. It was thanks to her that bikini sales increased unimaginably in those years. It is worth adding that the tribute to this scene was paid in 2002, when Halle Berry came to the beach in "Die Another Day". In 1975, the dreamlike Farrah Fawcett appeared in Charlie's Angels in a red one-piece swimsuit. The model sold 12 million copies - every girl wanted to be like her.
The end of the 80s marked the beginning of the issue of "Sun Patrol", a series in which Pamela Anderson and Carmen Electra appeared in orange one-piece outfits that made the world crazy again. This model is still popular today. Another woman to become an icon associated with swimwear was Tyra Banks. The biggest fashion magazines talked about her as the beach fashion icon of the 21st century.
This is how we come to the present day. In the following years, many changes took place in the beach fashion. One-piece dresses with a high cut to extend the legs, two-piece with high-waisted panties to hide the tummy and enhance the breasts appeared. The beaches are dominated by beach dresses or tankinis. The Lavel brand also appears here. We have been part of this beach history for over 10 years. Our handmade outfits are designed on living models, so we can perfectly match the outfit to the body. We know what our clients need and we know how to deliver it to you. For us, every woman is a beautiful individualist who is aware of her body, so we want our outfits to be part of your moments, holiday trips and rest. We want to tell stories with you, which is why we have created the hashtag #LavelYou, which - when used in your stories - will allow us to live them with you.